Our personalized eye care helps individuals see well, stay healthy and maximize their vision potential. That vision drives everything we do.

History of Excellence

In 1932, Rochester Optical began as one of the nation’s few manufacturers of high-quality lenses. Having gained a reputation for service and quality, we established ongoing contracts with the U.S. Department of Defense to supply our armed forces with rugged, combat-ready eye wear—a service we still provide today.

In April of 2001, we decided it was time to bring our quality and service to the people of Rochester, NY. Our first retail store opened in the same location as our manufacturing company and lab – at the corner of Mount Read Boulevard and Lyell Avenue. Without a middleman, we could offer our retail customers direct savings without sacrificing quality and service. Soon after, we opened our second location in Perinton Square Mall and added a full-time optometrist, hence, expanding our product line to include contact lenses. With a growing list of local branches, Rochester Optical is quickly changing the way Rochester buys eyewear.

In Our Community

We make clear vision possible through dedication and service with a commitment to providing the best eye care and eyewear possible. We also provide students, based on their financial and vision needs, with free vision care—including eye exams and new eyewear.